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deloitte digital media trends survey 12th edition

With 55 percent of these households now streaming an average of three services at $10 each per month ($30), total revenue generated is $2.1 billion. In collaboration with: Free to Attend. In 2017, 54 percent of streaming video subscribers said they had signed up for a service to watch original content. In 2017, 73 percent of all US consumers indicated that they were concerned about sharing their personal data online and the potential for identity theft. Dallas Innovates 2020: The Magazine In fact, in our survey, nearly one-half of all pay TV subscribers said they are dissatisfied with their service. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. 38. However, consumers are willing to share their personal data with companies in exchange for personalized experiences and advertising. For providers, these sentiments have reached an inflection point for providers. Deloitte's 14th edition of the Digital Media Trends Survey reveals that COVID-19 accelerates the cycle of paid entertainment subscriptions and cancellations as … The high quality of original content being offered by video streaming services was officially recognized at the 2018 Golden Globe Awards, when the three largest streaming video services, Netflix, Hulu, and Amazon (by number of subscribers) combined to win 5 of 11 awards in the television category.4. The survey provides insight into how five generations of US consumers are interacting with media, products and services, mobile technologies, and the internet. Not only are MilleXZials streaming—they are doing it often. 30. Deloitte Digital Media Trends Survey, 14th Edition – Video Recording Share on Facebook Share. Foreword Media Consumer Survey 2016 We are seeing new content formats, streamed video and advertising seamlessly integrated in a social context, providing … 50. (Since Nielsen includes virtual multichannel video programming distributors [vMVPDs] in its cable household universe estimates, vMVPD subscribers are not considered cord-cutters.) Social login not available on Microsoft Edge browser at this time. This problem has been solved! We have already highlighted several key trends that reflect what is most important to US digital media consumers. The 13th edition of Digital media trends survey, conducted by Deloitte’s Technology, Media & Telecommunications practice, was fielded by an independent research firm from December 2018 to February 2019. View in article, In the third quarter of 2017 alone, 1 million US viewers canceled their multichannel subscription television services, opting instead for some combination of broadband Internet and IPTV, digital video recorders, digital terrestrial television broadcasts, or free-to-air satellite television. Sixty-nine percent of respondents across generations believe that companies are not doing everything they can to protect consumers’ personal data. has been saved, Digital media trends survey —Deloitte Digital media trends survey, 12th edition For providers, these sentiments have reached an inflection point for providers. Mobile video is fueling the fast-paced growth of streaming across all age groups—particularly the MilleXZials, who comprise Gen Z, millennials, and Gen X. After remaining steady at about 75 percent penetration for years… The COVID-19 pandemic accelerated digital transformation across enterprises in ways that few could have anticipated a year ago. This content appears to be driving an increase in TV streaming: Nearly one-half (48 percent) of all US consumers streamed television content every day or weekly in 2017, compared with just 37 percent of consumers doing so in 2016 (figure 3). 37. DTTL and each of its member firms are legally separate and independent entities. Digital media trends survey, 12th edition ABOUT THE CENTER FOR TECHNOLOGY, MEDIA & TELECOMMUNICATIONS In a world where speed, agility, and the ability to spot hidden opportunities can separate leaders from laggards, delay is not an option. Managing Director Deloitte Consulting. Among all the countries in the survey, only consumers in China, where lockdown measures were eased before the rest of the world, seem more inclined to increase their spending on discretionary goods — and 26 percent of those purchases would be for apparel and clothing. This dissatisfaction is widespread, even among boomers and matures, most of whom rely on their pay TV subscriptions for the vast majority of their video entertainment (figure 4). According to Deloitte’s 2020 Digital Media Trends survey, 47% of respondents are watching free ad-supported video services, up from 40% before the start of the COVID-19 pandemic. More than half of U.S. consumers are using voice assistants on their smartphones, computers, or smart speakers, according to Deloitte’s Digital Media Trends Survey. However, if consumers are unwilling to share their data, none of this is possible. Understanding the power of mobile video. They just want something in return for their money, time, and/or personal data. They are demanding the ability to view content whenever, wherever, and in the format that best suits their needs at any given moment. According to Deloitte’s Digital media trends 14th edition fall pulse survey, only 18% of US consumers have attended a movie in a theater since the COVID-19 pandemic began. Download the full report. Of course, two key reasons were: first, subscribers’ ability to get the content they want elsewhere, primarily through streaming services; and second, an increasing desire for original, high-quality content available only through video steaming platforms. The survey provides insight into how five generations of US consumers are interacting with media, products and services, mobile technologies, and the Internet. See publication. This content may be driving more consumers to watch via paid streaming services than free streaming services, a trend that flipped in 2017 (figure 2). This is the 13th edition of Deloitte’s Digital media trends survey (formerly the Digital democracy survey), conducted by Deloitte’s Technology, Media & Telecommunications practice. However, streaming truly “crossed the chasm” in 2017: 55 percent of US households now subscribe to paid streaming video services (the first time US streaming has passed the 50 percent threshold). ACG Silicon Valley and Deloitte invite you to hear Hanish Patel, Specialist Leader, Deloitte Consulting LLP, as he presents findings from the Digital Media Trends Survey, 12th edition. This is the 12th edition of Deloitte’s Digital media trends survey, conducted by Deloitte’s Technology, Media & Telecommunications practice. 48. Perhaps the most startling revelation of our latest survey is the emergence of Generation X as cutting-edge adopters of digital media, on par with Gen Z and millennials. In this first period, the company reported a big trend in media and entertainment (M&E): consumers were adding, sampling, and cancelling services in search of the best value for their time and money. ACG Silicon Valley and Deloitte invite you to hear Hanish Patel, Specialist Leader, Deloitte Consulting LLP, as he presents findings from the Digital Media Trends Survey, 12th edition. The 12th edition of Deloitte’s Digital Media Trends survey provides insight into how five generations of U.S. consumers interact with media, products and services, mobile technologies and the internet. Since our last Media Consumer Survey, the sector has continued to evolve … -. Take the interactive survey to find out. ​Digital media consumers across generations are increasingly in the driver’s seat—and their expectations are at an all-time high. A follow-up survey in May shows that customer acquisition has … Hanish has over 15 years of experience in business transformation solutions for technology, media and telecom clients. 'Deloitte', tous les articles associés à ce mot clé - 1. 30. In our Digital media trends survey, 12th edition (formerly the Digital democracy survey), we uncovered several key insights that illustrate major shifts in media consumption: Here, we explore major highlights from our survey and shed light on what each may signify for the future of digital media. The report gives software professionals deep insight into agile trends, best practices and lessons learned to help them succeed with their agile transformations. Jeanette is the chief of staff for the Deloitte Center for Technology, Media & Telecommunications, Deloitte Services LP. EVERY LAST WORD ‘Obviously, not everything goes according to plan.’ COVID-19: A Roundup of Resources for Small Businesses. In his role, he conducts research and writes on topics that help companies capitalize on technological change. A first survey was launched at the end of 2019, before Covid emergency. Fifty-six percent of current pay TV subscribers say they keep their pay TV simply because it’s bundled with their home Internet access (figure 6). Digital media trends survey, 13th edition. But the steep decline in pay TV penetration during 2017 was driven by a variety of factors. View in article. 39. Our research suggests that consumers are subscribing to streaming services to access this content. In under a decade, the percentage of US households subscribing to a paid streaming video service grew 450 percent—from just 10 percent in 2009 to 55 percent in 2017. Given MilleXZials’ skyrocketing usage of video streaming, it should not come as a surprise that they’re increasingly seeking content from sources other than pay TV. The survey provides insight into how five generations of US consumers are interacting with media, products and services, mobile technologies, and the Internet. Kevin has more than 30 years of experience in strategic and operational planning, as well as implementing global business change and technology projects for major telecom and media organizations. Thanks to the tremendous support of the Deloitte Insights team including Karen Edelman (our editor), Sarah Jersild (video), Devon Mychal (promotion), Joanie Pearson and Alok Pepakayala (interactive), and Kevin Weier (creative direction). Thanks Meg Huff for keeping us all aligned, on deadline, and in sync with our Green Dot agency. Video streaming, in turn, is driving the significant decline in pay TV subscriptions and the growth of alternative platforms that feature high-quality, original content optimized for smaller screens. This year’s US data was collected in November 2017 and employed an online methodology among 2,088 consumers across the following age groups: All data is weighted back to the US census to give a representative view of the average US consumer. Because the media consumption behaviors of Gen Z, millennials, and Gen X are now so similar, we have nicknamed this combined group the “MilleXZials.”. With video streaming enabling unprecedented freedom of choice, consumers are reassessing the value of their current pay TV (cable and satellite) subscriptions as never before. Jeanette has a Bachelor of Arts in Comparative Literature from the University of California Santa Barbara and a Masters of Arts in Journalism from the University of Southern California. View Deloitte-Digital-media-trends-13th-edition.pdf from PSY 546 at Wichita State University. Our 2012 report shares ten trends grouped into two categories. Kevin Westcott leads the US Media and Entertainment practice. For media and entertainment companies, as well as their advertising partners, this growth presents the opportunity to explore new strategies to reach and engage gaming consumers. MilleXZials seek broad choice in content formats for mobile devices. DTTL and each of its member firms are legally separate and independent entities. According to a recent Deloitte report, net wealth in the United States will grow from about $72 trillion in 2015 to $120 trillion by 2030. 22. The U.S. data for the 13th edition of Deloitte’s Digital Media Trends survey was collected from an online survey of 2,003 consumers fielded from December 2018 to February 2019. Interestingly, Gen X now leads all generations in the amount of time they spend playing games on their smartphones (figure 13). Read the survey. Taking action against systemic bias, racism, and unequal treatment, Key opportunities, trends, and challenges, Go straight to smart with daily updates on your mobile device, See what's happening this week and the impact on your business. Copyright © 2020 SLIDELEGEND.COM. Some major shifts are now occurring. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. Whether it’s ownership of smart devices or subscriptions to streaming services, our survey shows that Gen X respondents are matching—and in some cases even surpassing—the digital media behaviors typically associated with their younger counterparts. -. As part of their rising usage of video streaming, MilleXZials are steadily boosting their consumption of long-form content (TV shows and movies) on mobile phones. The survey provides insight into how five generations of US consumers are interacting with media, products and services, mobile technologies, and the Internet. Perhaps more than any other factor, streaming is enabling the new level of autonomy that consumers now enjoy when choosing how, when, and where they view digital video content. In our Digital media trends survey, 12th edition (formerly the Digital democracy survey), we uncovered several key insights that illustrate major shifts in media consumption: Read the … For … This “right” to see and control their personal data online may be more valuable to consumers than the actual services they receive. We do this to uncover the shifting attitudes and behaviors that involve entertainment devices, advertising, media consumption, social media, and the Internet. View in article, Deloitte, Digital democracy survey, 2007. Technology impacts everyone involved in education, but what do the numbers say? All data is weighted back to the most recent census to give a representative view of what US consumers are doing. Consumers have more digital media options than ever, and most are finding what they want. A sizable population of consumer households already get their home Internet from mobile broadband—not from the cable/satellite companies. In addition, public discussion concerning the rights of European Union (EU) consumers and their abilities to govern personal data may have increased US consumers’ awareness about what could or should be available to them. User Friendly podcast episode. Streaming music service. L’abonnement à un service de streaming devient la norme pour 70% des Z, 68% des millenials et 64% des X aux Etats-Unis en 2017 vs 55% pour l’ensemble des foyers. Nearly half (47%) of U.S. consumers say they’re frustrated by the growing number of subscriptions and services required to watch what they want, according to the 13th edition of Deloitte’s annual Digital Media Trends survey How do your habits measure up? Kevin Downs is the sector specialist for the US Media & Entertainment sector. 9 Even if they had the option, only 29% of consumers would feel comfortable going to a theater within the next month. Kevin is an author of Deloitte’s Digital Media Trends Survey a co-author of Deloitte’s Digital Media Maturity Model, and speaks regularly on media consumption trends. and is helping to bridge the gap between in-classroom and at-home learning. It would be natural for companies to fear that consumers might rush to delete all of their personal online data and never share it again. Streaming services have given them an alternative for their entertainment, and they are starting to cut the cord in earnest. Learn more about. 50. He has more than 20 years of systems, operations, and management consulting experience implementing business-driven technology transformation and digital modernization programs for clients in technology, media, and telecommunications, and the public sector. For years, consumers have been telling the market what they want and what is important to them and have repeatedly shown a willingness to pay for the services they value. Digital media trends survey, 12th edition ABOUT THE CENTER FOR TECHNOLOGY, MEDIA & TELECOMMUNICATIONS In a world where speed, agility, and the ability to spot hidden opportunities can separate leaders from laggards, delay is not an option. For this reason, we may see some form of reaggregation over the next year or two as limits on consumer spending could hinder the growth of certain content platforms. A report by the Center for Technology, Media & Telecommunications. The 12th edition of Deloitte’s Digital Media Trends survey provides insight into how five generations of U.S. consumers interact with media, products and services, mobile technologies and the internet. Simply select text and choose how to share it: Digital media trends survey 49. But many are becoming frustrated by the complexity and effort … The report has become the largest, longest -running, most widely cited agile survey in the world! Starting to cut the cord in earnest survey ( pre–COVID-19 survey ), 2,103! 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