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louis vuitton case study

But money cannot be substitutable because imitability is different from substitution. The Company has seen various changes in the operations and strategies over the years, which have helped it evolve and maintain its premium luxury market. Regular Innovation in productions, which helped them in overcoming their competitors. Only other components are sourced from external suppliers. International marketing – Louis Vuitton case study 1. Tie-ups with designers.New innovative attractive designs with high standards. The LVMH group has thrived in conventional markets such … Some notable KPI results to-date include: No standards in place for FM operations, with little to no follow-up on work orders, Little understanding on whom to source for particular trades and repair types, No analytics and reporting, with zero visibility in key areas such as budgeting and cost containment, Reducing the burden of resolving FM issues from store managers and employees, Optimizing number of vendors the company relied on and determining best vendors across trades. The size of Louis Vuitton is big when compared to many other Brands. Case Study: Louis Vuitton Download PDF “Our goal was to find a facilities management platform that would remove the burden of resolving all the repair and maintenance issues from our … This is because the company has differentiated products and the prices of the products are really high but still where the company remains to be very profitable. We use cookies to give you the best experience possible. Initially, fast reading without taking notes and underlines should be done. Critically evaluate the expansion strategy of LVMH in Asia referring to the country and entrance manner for each one separately. Labour laws may play an important role in the function. In an increasing market, firms are all set to improve revenues just due to the fact that of the broadening market. Over the years the LV line expanded from leather goods to fashion, selective retailing; wines & spirits; perfumes & cosmetics; watches & jewellery making the brand one of the most … 1. Interbrand utilizes a mixture of analyst predictions, corporate economic records and its own qualitative and quantitative analysis to obtain a net current value of these income. The extent of rivalry between firms is considered to be high, because there are many similar products and brads available in the luxury industry. Case Studies . client: Louis Vuitton. All you need to do is fill out a short form and submit an order. The company’s North American division operates 130 standalone and store-in-store locations across the United States and Canada. The threat of substitute is low in terms of the luxury goods industry as it is a niche market and customers prefer the product not in terms of its functionality but for its brand image, sheer quality and customer service. It is not rare because any company can follow this particular practice and it is not imitable and substitutable because any other company can follow the particular process of manufacturing. The brand became famous for its exclusive leather bags and trunks. LMVH while entering Asia faced with a lot of external environmental challenges and therefore adjusted its entrance strategy to deal with these challenges in the most optimal way. View the case study for Louis Vuitton. Which may tempt many existing customers to switch to many other luxury brands. Louis Vuitton Case Study 1363 Words | 6 Pages Louis Vuitton (LV) was est. education dissertation research grants » bizarre essay topic » family nurse practitioner graduate school essay » Louis vuitton case study answers. View A_Case_Study_of_Louis_Vuitton.pdf from MARKETING MISC at University of Greenwich. And also the customers of Louis Vuitton look only at the brand image and reputation of the brand but not at the real value prices of the product. The quality of product what they use for their products is very high which helps them in their USP and which also why their customers like them. They owned around 70 top luxury brands and mainly separate in five divisions: Fashion& Leather, Cosmetic & Perfumes, Watch & Jewelry, Wine & Spirits and DFS. Each person has is own perspective. The flagship of LVMH, Louis Vuitton has been a major driving force behind the growth of the LVMH Group. Owners: The heads and owners of the LV are very valuable, rare in imitable and non substitutable. The Brand image helps them attract more high-end customers who look for brand quality and exclusivity. Before the company’s ServiceChannel deployment, each individual Louis Vuitton store was responsible for managing and fixing all facilities-related issues as they arose. This division operates with one in-house facilities manager who oversees a network of some 90 service providers across various trades. Louis Vuitton: New product introductions vs. product availability In the spring of 2004, Mr. Marcello Bottoli, CEO of Louis Vuitton, the largest and most profitable subsidiary of LVMH (Louis Vuitton-Moet Hennessy), the #1 luxury goods company in the world, was called upon to arbitrate a ongoing conflict between Mr. Jean-Marc Loubier, the company’s vice president for marketing and … However, for all its successes in fashion, Louis Vuitton was having a hard time talking about it heritage. Get a verified writer to help you with Louis Vuitton in Japan Case Study. Racamiers decision to start self owned stores proved to be successful and it brought in more profits. SOCIO-CULTURAL FACTORS: Firstly the culture that prevails in Asia is very different from LMVH home country-France. Louis Vuitton Malletier is a French fashion firm founded by Louis Vuitton in the year 1854 (Nagasawa, 2009). Louis Vuitton Case Study just from $13,9 / page. Designs and CraftsmenshipYESYESNONO History and Overview  The world’s most legendary brand was founded in Paris by Mr. Louis Vuitton in 1854. your own paper. LVMH defines a brand's identity by mining its history and finding the right designer to express it. Let’s look at one of the most influential logos in the … Focus on innovation. On the other hand, a decision-maker faced with the situation described in a case can choose between several alternative courses of action, and each of these alternatives may plausibly be supported by logical … in 1854 in France and is known as one of the oldest French luxury fashion houses. 2)Louis Vuitton not having an online store in china is one its most important weakness because the case clearly mentions that china is one of its biggest markets. In-house Manufacturing Practice: The production practice followed by Louis vuitton is very valuable because it helps them in improving the quality , productivity and efficiency. Case study: Louis Vuitton Supply Chain certification. The Founder-Louis Vuitton Malletier and the other owner till date.Founders Clear vision and creativity, which was a key success factor for Louis Vuitton. Louis Vuitton Case Study 1363 Words | 6 Pages. PESTLE ANALYSIS This genuinely fun story that also seems to have more to it offers a great opportunity to explore the subjects of luxury brands, trademark infringement, counterfeiting, and last but not least, the dark depths of the human psyche. HAG provided Security Roller Shutters For one of the world’s leading fashion designers, Louis Vuitton, securing the lobby areas of several of their department stores throughout the UK. In case you can’t find a sample example, our professional writers are ready to help you with writing Distribution: Distributions channels for LV are valuable as it gives them control over where to sell and prevents the products being counter fitted and lost during distribution. The case of South Korean restaurant vs. Louis Vuitton has been one of the most amusing legal debacles involving a major brand recently. Nestle case study summary lean six sigma case study pharmaceutical case Louis in india study vuitton analysis. In-house Manufacturing PracticesYesNO NONO. This involved looking for a technology solution that could provide new levels of visibility, efficiency and accountability in how the stores resolved FM issues. In particular, the company has undergone numerous transformations and product diversification. Retrieved from https://graduateway.com/louis-vuitton-case-study/, This is just a sample. He strongly believed in creativity , innovation and service and expertise. Louis Vuitton Case Study Summary as sales and profit have not been affected much. Most luxury goods firms design and manufacture their products in house. In … Graded Assignment: Case Studies – (Follow all steps below)Carefully review and read both case studies found in your textbook from Pages 235-236 and 284-285Sharda, R., Delen, D., Case: Louis VuittonLouis Vuitton was founded in 1854 and opened its first workshop in 1860 in the Paris suburb of Case: Louis VuittonLouis Vuitton was founded in 1854 … Quality in raw materials. Implementing a data analytics program to add strategic aspects to the FM operations, such as data-driven budgeting, cost controls, work order price optimization, vendor performance management, etc. LegalChange in the acquisition laws may affect the expansion plans of large companies. Racamiers decision to open self-owned stores was one of the key resources, which helped LV bring in more profits. Louis Vuitton brand strategy / positioning case study If you want to get access to Louis Vuitton brand strategy analysis including brand essence, brand values, brand character, brand archetype and expert commentary register or log in. It essentially caters to a niche market segment due to its high prices and exclusive apparels. Specific benefits include: Louis Vuitton can now measure its FM performance according to a number of KPIs (key performance indicators), which provides the company a real-time benchmark to improve its performance continually. •Lean manufacturing practices. After analyzing the case study it is evident that we can place Louis vuitton’s strategy between 1 and 2 at the bowman’s strategy clock, which focuses on product differentiation. It executes a decentralized system; the subsidiaries are managed independently. The main key resource of the company is its access to huge financial capital, which helped the company in many possible ways. Featured Videos. Its holistic creative strategy, developed in collaboration with KR Media includes … All the owners of LV had distinguished qualities, which were unique and distinctive in nature, which is really rare to find. Louis Vuitton Louis Vuitton Young Arts Project. It sells its world-famous products through standalone stores, store-in- stores in high-end retail stores, and through its e-commerce platform. Finance: finance is very valuable to a company as because it is the most needed and valuable thing to any organization. The main reason why they are important is because they were successful and had those different capabilities which proved to be successful. Case Study for the Digital Experience. The art of travel is one of Louis Vuitton’s core values. International companies will face the risk in transaction charges, which may be a loss. The Founder-Louis Vuitton Malletier and his succesors Customer service and satisfaction.Helps in retaining the customers. He also acquired companies in luxury quality products, which enabled them to broader there, market and tap the competitor’s market share. For some, it takes years to earn international fame. Craftsmen: This resource is very valuable to Louis Vuitton as they sell products to a very niche markets where customers are willing to pay high prices for high quality and customized products. Company Name: Louis Vuitton Malletier. Critically evaluate the expansion strategy of LVMH in Asia referring to the country and entrance manner for each one separately. Rich experience in the industry. The brand Louis Vuitton is a main resource and an asset for the organization. Case Study: Why the Louis Vuitton Logo Is So Famous. Louis Vuitton is a fashion house and luxury retail company founded in 1854. QUALITY: 100% … Power of Suppliers low Orgcontentco chapter motion in the news the six nih top funded independent research institutions. Louis Vuitton Case Study Analysis An electrical contractor company in Denver is not most likely to help me in Seattle. This led to managers spending up to 25% of their time and energy on FM issues. The threat of substitute is high in terms of a firm in the luxury goods industry, as there exists many brands in the market that a customer can choose from. In house Manufacturing Practices. Design and craftsmanship, tie ups with designers. This genuinely fun story that also seems to have more to it offers a great opportunity to explore the subjects of luxury brands, trademark infringement, counterfeiting, and last but not least, the dark depths of the human psyche. It helps in aggressive marketing campaigns and mergers and accquisitions. Eg: arnault expand the business in new markets with many mergers, which is not common. Gaston- Louis Vuitton; the third family member to head the firm; was the one behind initiating the expansion of the product line to small leather goods. "You must agree to out terms of services and privacy policy", Don't use plagiarized sources. Innovation & Entrepreneurship Case Study | Authors :: Justin Paul, Charlotte Feroul LVMH believes in controlling quality and distribution and creating brand excitement among customers with innovation, which in its view is the … . Brand Name: Brand name of LV is very valuable to the company. They are considered to be non imitable and not substitutable because not two persons are alike. LV Craftsmen are considered a rare capability as their designs are approved and used by a top firm like Louis Vuitton. Louis Vuitton was a French businessman. It cannot be imitated and substituted because creating a brand name for a company does not happen overnight it takes many years and hardwork. Louis Vuitton is the leading company in both sales and product sector and geographical coverage. As is it a high end niche market customers are willing to pay firms high prices in turn for a high quality and unique customized product. July 14, 2018 April 20, 2018 admin Case Study Louis Vuitton. INTRODUCTION Customer service and satisfaction. Louis Vuitton being one of the oldest names in luxury fashion industry is an major asset and resource. Product diversification of the business to different products eg:- handbags proved to be successful. •Craftsmanship and design. Louis Vuitton Case Study alternatives and recommendations Analysis. Get a verified writer to help you with Louis Vuitton in Japan Case Study. It also helps them in building the brand loyalty. The scrappiest car manufacturer economyjobs, r. Farzad. Loyalty prgrams. Japan appeared to be a potential market for Louis Vuitton to enter. 3 2.2 Is There A Significant Enough Market Segment To Sustain LV In The Mall Environment? LV did not need … Show More. This is because the company has differentiated products and the prices of the products are really high but still where the company remains to be very profitable. Download PDF Customer. . Zinger announces fiscal answers study louis vuitton case in. A problem usually has a unique, correct solution. Examine the environmental factors that are important for the LVMH operations in Asia. After a phone call from the facility management side of Louis Vuitton, we were asked to carry out … Today, every Louis Vuitton store in North America relies on ServiceChannel to initiate, track and resolve all facilities work orders with more than 95% of service providers also using the platform. (2016, Jul 10). Others launch or rebrand with a strong campaign and earn the much-needed awareness. If you need this or any other sample, we can send it to you via email. A century later, Louis Vuitton luggage and leather goods to become one of the best areas of … Loius Vuitton Louis Vuitton Client Services. The methodology of Interbrand is a crucial action that assesses brand value based on how much it is likely to gain in the future for the business. Economical Case study: Louis Vuitton faces in-stock problems Issue statement The case provides an overview on Louis Vuitton 's problem of in-store unavailability of successful products. Which may lead to shutting down the units. project: Louis Vuitton New Bond Street, London. In which LV’s case the characteristics what each owner had was not imitable and not substitutable. Critically evaluate the expansion strategy of LVMH in Asia referring to the country and entrance manner for each one separately. Meet The Firm's Objectives)? On the other hand, a decision-maker faced with the … After having lost $4.3 billion from 2007 to 2009, the company was divided into two independent public companies, Motorola Mobility and Motorola Solutions on January 4, 2011. Sorry, but copying text is forbidden on this website. The art of travel is one of Louis Vuitton’s core values. Maintaining tolerances from the model. On the other hand, a decision-maker faced with the situation described in a case can choose between several alternative courses of action, and each of these alternatives may plausibly be supported by logical … SocialChange in consumer buying behavior. It is substitutable as one can substitute the work of a craftsman to a machine that can do the creative designs. If you continue browsing the site, you agree to the use of cookies on this website. After analyzing the case study it is evident that we can place Louis vuitton’s strategy between 1 and 2 at the bowman’s strategy clock, which focuses on product differentiation. Being a company that deals with high quality luxury goods the brand name matters the most. The label’s LV monogram appears on most of its products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses, and books. It sells its world-famous products through standalone stores, store-in- stores in high-end retail stores, and through its e-commerce platform. This assignment will cover the different areas of the importance of the environment in the HRM, analysing it with samples of the Spanish environment and the impact of the European Union. KEY PERFORMANCE INDICATORS DistributionYESNONONO Service Automation, the core work order management platform that significantly reduced the time and effort required to initiate a work order for store managers and employees, Analytics Custom, which enabled Louis Vuitton to become far more proactive and strategic in its FM operations by providing valuable data & insights in areas such as spending by location or trade, identifying, Planned Maintenance Manager, to simplify operations by automating routine work orders such as critical lighting replacement, HVAC maintenance or regular pest control, Decision Engine and Proposal Manager, enabling Louis Vuitton to leverage the power of machine learning to evaluate proposals from service providers for faster approvals or to challenge vendors according to, Payment Manager, used to expedite invoice processing and vendor payment, which helped enhance Louis Vuitton’s relationships with its service providers, Contractor Scorecard, which gave the store managers and employees a “voice” in ongoing vendor performance management with their feedback of vendors accounting for up to 60% of the total score, Compliance Manager, used to track insurance compliance (e.g appropriate amounts) and the company’s required Code of Conduct (required of all technicians coming on-site), Reducing the time required to initiate a work order and route it to an approved vendor to less than 90 seconds, compared to the old method of stores having to find and call a vendor, Applying FM data and insights from existing stores to inform new store build-outs and equipment purchases, Enhanced control of facilities maintenance spending and a defined budget and planning process for FM operations, Managing by exception by focusing on only those service proposals the system indicated as out-of-line, Increasing vendor on-time check-in rate from an estimated 30% to more than 70%, Saving the company’s Finance department 41 working days (annually) worth of time due to the expedited invoicing and payment process, Reducing the time store managers and employees spend on FM issues by 96% (from 25% of their daily time to less than 1%), Driving pricing concessions from vendors 25 to 30% of the time on their proposals through the power of machine learning-driven recommendations that are based on analyzing historical data and previous decisions. The HAG team also … 3 CASE SUMMARY AND PROBLEM STATEMENT Moet Hennessy Louis Vuitton (LVMH) was profitable in 2010 and 2011. This also helped the company in acquiring many other luxury goods businesses and also helped them in global expansions. Case study Introduction Louis Vuitton (Louis Vuitton), he is history's most prominent French designers of leather goods, in 1854 in Paris, opened his own name the first suitcase shop. Case Study: Louis Vuitton . Louis Vuitton worked closely with the ServiceChannel Implementation team to deploy a wide range of functionality including: “Our stores loved the easy access, fast response and the ability for them to get back to customers efficiently and quickly. Also it is very substitutable as there are other ways of distributing products through distributors and agents. It also uses Auction houses specializing in art and antiques to sell its goods. Since LV focuses only on high class people it uses premium pricing and luxury images for attracting them. This sounds simple but doing it for us was huge.”. Case study about new public management essayer de ne pas rire vine francais advanced higher geography issues essay example of an essay about a book argumentative essay of education should be free for everyone . VRIN Analysis LV started its operations in the transportation sector before venturing into the leather and fashion, jewelry and … Having analytics is also huge for us in being able to operate more strategically and proactively, including boosting the speed and quality of our decision making.”. The assignment starts with an introduction to globalisation and Louis Vuitton is a luxury fashion brand founded by designer Louis Vuitton in the year 1854. get custom paper. TechnologicalAdvancement in technology may help Louis Vuitton in improving their productivity and craftsmanship which may be profitable. To see an example of a full brand strategy / positioning case study, click one of the links below: There are a very few luxury firms so they purchase from a very selective suppliers where they are asked to meet the standards. Also helped in aggressive marketing globally. Finance is not rare and it is imitable because many other firms can generate and have access to money and may have financial resources as what LV has. INTRODUCTION Louis Vuitton is one the world biggest brands in the luxury apparel segment. •Strong distribution network The assignment starts with an introduction to globalisation and Design and Craftsmanship. Louis Vuitton(LV) was est. Our case solution is based on Case Study Method expertise & our global insights.. Porter Five Forces: You can get your custom paper from Threat of New EntriesLow Company Background Louis Vuitton Moet Hennessy, is a France holding company and is one of the largest high luxury group in the world. ResourcesValuableRareIn-ImitableNon-Substitutable The threat of new entry—low But, there were clouds on the horizon. So the threat of entry to both the industry and the firm is low. Case Study for the Digital Experience. The flagship of LVMH, Louis Vuitton has been a major driving force behind the growth of the … A new firm that enters the luxury goods industry will require huge financial resources to deal with the high operating and production costs. Louis Vuitton - Case Study 1. Louis Vuitton Case Study. Facing a … Weakness found from Main case study, resources and VRIN Analysis: 1)Louis Vuitton adapted lean manufacturing technique of manufacturing to improve its efficiency, which was a good move but the technique adapted does not go well with the brand image because the brand prides itself for selling handmade exclusive crafted products which may not go well with its customers. Examine the environmental factors that are important for the LVMH operations in Asia. Topic of the Week: Louis Vuitton in Japan Case Study Analysis. He was the reason behind the partnerships with Moet and Hennessy. Threat of entry can be considered low as firms that already exist in the industry have been for many years now and have a strong history. This assignment will cover the different areas of the importance of the environment in the HRM, analysing it with samples of the Spanish environment and the impact of the European Union. The economic fall will affect the total sales in the affected countries as the cash flow and income level of the general customers will be very low. In Malletier’s case he had a great vision for his company, his creativity w¬¬as one of the main reasons for building and strengthening the brand and the key success factor. Related issues with this legacy model included: After hiring a dedicated facilities manager, Louis Vuitton began the process of modernizing and standardizing its FM operations across all locations. Exclusivity to the customers. … By using our Alulink and Seceurovision 9000 roller grilles we ensured the premium products were securely protected against theft and the public’s view was not obstructed, to align with the grandeur of the store. D. Writers) CLICK HERE TO GET A PROFESSIONAL WRITER TO WORK ON THIS PAPER AND OTHER SIMILAR PAPERS, GET A NON PLAGIARIZED PAPER FROM OUR EXPERTS; Best Australian Academic Writers. get custom paper. After analyzing the case study it is evident that we can place Louis vuitton’s strategy between 1 and 2 at the bowman’s strategy clock, which focuses on product differentiation. It essentially caters to a niche market segment due to its high prices and exclusive apparels. A problem usually has a unique, correct solution. So many logos are now famous and monitored by marketers and enthusiasts all over the world. Case Study [pic] LOUIS VUITTON INTRODUCTION: Louis Vuitton is a French fashion house founded in 1854 by Louis Vuitton. •High quality product. MISSION As LV had good financial resources they were able to invest huge money in infrastructure and processes required for designing and manufacturing. This is because the company has differentiated products and the prices of the products are really high but still where the company remains to be very profitable. Louis Vuitton - LVMH's flagship brand LVMH is the world leader in luxury goods with Sales revenue €14 billions and 20% operating margin LV brand - largest subsidiary of LVMH - 60% of LVMH's total profit LV sales €3850 million Annual growth rate in the range of 12% Benefits 75% of Essay, Use multiple resourses when assembling your essay, Get help form professional writers when not sure you can do it yourself, Use Plagiarism Checker to double check your essay, Do not copy and paste free to download essays. For Louis Vuitton, a live-streamed fashion show is no mere substitute for the real thing - it's far more than that. This case study will analyze the Japanese luxury market, Louis Vuitton’s business model in this market and …show more content… Included were small leather goods such as wallets and purses. Louis Vuitton 8 Stores - From case: 2 stores in luxury hotels, considering locating new third store in luxury mall - Since the case: 4 stores in India (1 New Delhi, 2 Mumbai, 1 Bangalore) in luxury hotels and malls Leather & fashion goods business – 14 production facilities - 12 in France - 1 in Spain - 1 in California - Labour intensive manufacturing, up to 1,000 manufacturing tasks, craftsmanship valued … Louis Vuitton and the Indian market for luxury goods Louis Vuitton redefines luxury. Louis Vuitton Case Analysis Motorola, Inc. was an American multinational telecommunications company founded on September 25, 1928, based in Schaumburg, Illinois. The bargaining power of suppliers— low George Vuitton designed the monogram process which was key factor for the company in counterfeiting this shows that he concentrated in innovation as well. Louis Vuitton Case Study Student’s Name Institutional Affiliation Louis Vuitton Case Study Question 3 Since Louis Vuitton was established in 1854, it remained at the top of the transportation industry. Louis Vuitton - LVMH's flagship brand LVMH is the world leader in luxury goods with Sales revenue €14 billions and 20% operating margin LV brand - largest subsidiary of LVMH - 60% of LVMH's total profit LV sales €3850 million Annual growth rate in the range of 12% Benefits 75% of 1051 Words 5 Pages. Louis Vuitton is a flagship of the Moett Hennessy Louis Vuitton (LVMH) Group. Orgcontentco chapter motion in the news the six nih top funded independent research institutions. HIRE verified writer $35.80 for a 2-page paper. Heads and ownersof the organisationYESYESYESYES One can substitute the work of a craftsman to a company as because is. Was responsible behind the expansion strategy of LVMH in Asia and luxury images for them! It is the most resource of the most needed and valuable thing to any organization the responsibility fell! Enterprise-Wide standardization of Louis Vuitton to enter key resources, firms are all set to improve efficiency and so... Lv in the luxury apparel segment self owned stores proved to be imitable! It sells its world-famous products through standalone stores, and through its platform. International companies will face the risk in transaction charges, which may be profitable it essentially caters to niche. A strong campaign and earn the much-needed awareness international companies will face the risk in transaction charges which. Racamiers decision to start self owned stores proved to be successful from.... 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The partnerships with Moet and Hennessy was key factor for the LVMH operations in Asia is very from! In-House manufacturing PracticesYesNO NONO board with our cookie policy, the brand name of LV good... | 6 Pages Louis Vuitton introduction: Louis Vuitton case Study based on case Study Louis. Its employees in improving the productivity travel is one of the main USP ’ s legendary. Finance: finance is very valuable to a company as because it is popular for its design. Marketing campaigns and mergers and accquisitions transaction charges, which is not.. Brand was founded in 1854 in France and is one of the competition distribution network a market! If anybody was surprised that the … Louis Vuitton case in many ways.: Firstly the culture that prevails in Asia is very rare because very few luxury firms so they from. Attractive designs with high quality standards and uniqueness their key resources, which helped in. 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Main attributes which helps the organization to gain a competitive advantages extensive loyalty programs owner. Distributing products through standalone stores, no licensing Distribution.No counterfeit of its,... Send it to you via email 1854 in France and is known as one of the key step to. Initially, fast reading without taking notes and underlines should be done – Louis case!

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